Promoting Agricultural Prosperity: Crafting Engaging Marketing Materials to Connect Farmers with Fairchild Farming Services

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Project Attributes

School: Fort Connect/Fort Osage High School

Class: Marketing

Instructor: Kelly Wilson

Client: Fairchild Farming, LLC

Problem: Fairchild Farming, LLC’s current marketing products are outdated and do not provide enough information regarding the services provided by Fairchild Farming, LLC. This negatively impacts potential clients as outdated materials are not attracting and engaging. Additionally, without services provided in the marketing materials, clients do not know how Fairchild Farming, LLC can serve them.

High school students developed a comprehensive marketing campaign for Fairchild Farming, utilizing graphic design, copywriting, and market research skills to create impactful materials that effectively communicate the company’s services and connect with potential clients.

It is imperative to stay open to students’ evolving strengths and interests. You may be surprised by some students’ leadership abilities.

Learning Standards

  • I can…
  • Use various communication skills to communicate with clients in a professional manner, including:
    • Draft a professional email
    • Making telephone calls in a business-like manner
    • Explaining the nature of effective communication
    • Adapt communication to the cultural and social differences among clients.
  • Examine careers in marketing, including:
    • Determining what marketing is
    • Exploring different types of marketing
    • Describing traits important to the success of employees in the marketing communications field
    • Identifying career options in marketing.
  • Use various communication skills to present ideas to clients, including:
    • Make a presentation to a client where marketing material is analyzed
    • Participate in group discussions about marketing materials
    • Select and use appropriate graphic aids for presentation.
  • Create a marketing plan that includes:
    • Developing a Client Profile
    • Determining marketing needs
    • Identifying Marketing goals and objectives
    • Selecting a target market
    • Developing a customer profile
    • Creating a Marketing Budget
    • Developing timelines, schedules, and a method of approach.