Designing Promotional Materials by Collaborating with Internal Programs to Enhance Exposure within the Community

Summary

The project began by identifying internal clients—coaches, sponsors, and staff—who required support in branding and promotion. Students selected projects based on their interests and skillsets and engaged in planning meetings to understand each group’s vision and goals. Some students partnered with clients such as Falcon Landing (the student store), Boys and Girls Basketball, Strength & Conditioning, and Golf teams. The design process, students worked within feedback loops, refining drafts and aligning their products with client expectations and course objectives.

Final deliverables included posters, promotional materials, social media graphics, and merchandise designs, many of which were printed, displayed, and used in real-time across campus and digital platforms. Despite some challenges—such as tight deadlines and shifting client needs—students gained hands-on experience in professional design workflows. The visibility and impact of their work fostered a strong sense of ownership and motivation, reinforcing the value of design in real-world settings.

Takeaways

Students left this experience with better practice and application of the following skills:

• Professional communication and collaboration

• Time management and meeting deadlines

• Adapting design based on feedback

• Confidence in presenting and justifying their design choices

• Understanding of how graphic design functions in real-world marketing and branding

Advice

Start small and build relationships with internal stakeholders first—they’re often eager for support and provide a great entry point for real-world design. Set clear expectations for both students and clients, and allow time for reflection and revision. Trust your students—they’ll rise to the challenge when the work feels meaningful and authentic.