School: Blue Valley North High School
Class: Financial Literacy
Instructor: Mike Hilbert
Client: Local State Farm Agent
Problem: How can we effectively engage and educate the community about the importance of insurance in a way that builds trust and encourages people to take action?
Summary
Students explored the essential role of insurance in personal and financial well-being. Partnering with local State Farm agent Cameron Rosenberg, students gained firsthand insight into the insurance industry, learning not only technical concepts but also strategies for community engagement and client recruitment.
After studying the basics of insurance in class and learning directly from Mr. Rosenberg’s real-world experience, students were challenged to design their own community outreach initiatives. These projects included social media posts, QR-code-based fliers, marketing campaigns, and other creative tools aimed at educating the public on the importance of insurance and attracting potential clients.
The final products reflected authentic efforts to mirror the work of actual insurance agents, requiring students to think critically about messaging, education, and communication methods. This real-world simulation gave students a deeper understanding of the insurance field while strengthening their skills in marketing, research, and public outreach.
Takeaways
The students did a terrific job creating documents that could be used to educate potential insurance clients. I think the major barrier to success, just like in real life, is connecting to potential clients. My students struggled to find people to discuss the material with.
Advice
I would encourage any teacher to give a CCP a try. It will definitely augment your classroom instruction and deepen your students learning of concepts.
Standards/ Learning Targets
Students will:
- Illustrate how insurance protects our personal finances from catastrophic loss.
- Present a campaign that engages, educates, and attempts to elicit a response from
prospective insurance clients. - Demonstrate an answer to the question, “What does insurance do for me?”