Students can perform a market analysis for specific opportunities or events for the client.
Deliverables: Students develop and submit a report with details on existing best-practice benchmarks or competitors. They can also be asked to identify key trends associated with the growth of the company or the profession as a whole,, as well as determining key drivers for its success.
Guiding Question: How might we be more successful with [insert product] or [insert demographic], and how will we know when we are performing competitively or opportunity?